campaign identity, event Activation

One of the world's finest Wagyu producers based in Northern Australia. With a nature-led approach and the land’s unique terroir shaping their distinct flavour that fosters a deep connection to the land.

Westholme

brief

Create memorable experiences for chefs in every market, built on a deep emotional connection to the land. Supported by a Visual Identity, Activation Playbook, Brand Guidelines and Region-Specific Collateral.

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Westholme presents 'Lost in Nature' - a scaleable event platform delivering consistent, locally-led experiences to chef's world-wide. Aiming to foster an educational space for connection and understanding of the land and environment your produce comes from.

The Lost In Nature identity is influenced by Westholme's unique farm-to-table philosophy. Using macro illustration of their premium meat marble, simultaneously resembling the topographic map and land their cattle stations are situated. While the grain feels like roads and rivers of the iconic landscape. San-serif selection pulled from the master brand, to maintain that sleek, high-end feel.

Leaning into the unique flavour each region has to offer, custom illustrations relating to each event experience would hero the activation merchandise. Our example explores the Champagne and Oyster Shucking portion of the event, complete with hand-drawn oyster shells and coordinates of the region.