Brand identity, digital & web design

A boutique venue collection and catering offering, providing exceptional dining experiences. Bespoke events designed in unique, sought-after spaces that craft unforgettable moments.

Marilo

brief

Develop a flexible brand identity system for a new boutique venue collection offering unique event spaces and world-class dining experiences. The identity must be dynamic as the company grows and adaptable to suit all events locations and spaces under Marilo.

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Marilo showcases a timeless, premium portfolio that exudes knowledge and expertise within the hospitality industry. The clean, minimal direction utilises negative space and neutral tones to emphasise a high-end, boutique feel. Environmental textures and macro-style photography are used to differentiate between each venue and explore the unique experience offered at each location. Use of subtle foil embellishments on brand collateral and signage feels elevated and decadent, without overpowering the simplicity behind the brand. Candid, flash photography is a primary resource for the brand as it allows clients to form a deeper, emotional connection to the offering, knowing they are in trusted hands.