Brand identity

A non-profit community network for females, run by females. Dedicated to nurturing conscious, resilient leaders, empowering women to thrive through meaningful relationships and peer-to-peer networking.

Flourish
Networking

brief

Create a modern and timeless brand identity refresh for female non-for-profit organisation, Flourish Networking. The refresh should appeal to socially-progressive women who value connection and personal growth with a fashion-forward aesthetic.

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Flourish Networking fuses Bauhaus functionality, Art Deco geometry and vibrant Pop Art hues to evoke a sense of sophistication, growth and connection. Bold, dynamic shape combinations with contrasting gradients emulate a risograph print effect, visually reinforcing a purposeful approach and bold creativity. The custom "F" brandmark uses type manipulation to reflect ideas of growth and thriving in different aspects of life, with support from the Flourish community.

A clean, high-end aesthetic is achieved through the unconventional use of negative space and varying weights of san-serif typography to maintain an air of buoyancy and clear hierarchy. The vibrant palette feels bold and confident, yet feminine and mature. The cohesive visual language aims to capture a dynamic, empowering community built on connection, growth and creativity.