brand EXTENSION, illustration, web design, content creation, merch
A thoughtfully-designed space to move freely with purpose and happiness. Results driven by form, and a community rooted in feeling well, The Movement Core has cultivated a welcoming environment that genuinely cares for every body.
the movement core
The Sydney-based pilates and reformer studio successfully launched November 2022, supported by a cohesive brand identity, custom website and strong online presence.
Sara (Founder/Director) approached me with a couple of logos and vision to illustrate her passion for people, movement and Pilates. We worked closely to design an extensive, user-friendly website, complimented by an array of social media content, templates and merchandise. Through this process we expanded on the logos, developing a memorable brand identity complimented by a custom illustration library to support her recogniseable presence online and in the community.
creative direction
