Venue activation, animation
Our favourite beer-drinking buddies finally unite at the Bridgeview Public Bar.
Bridgey Bar buddies
Develop a venue activation communicating to patrons that the Bridgey Public bar is now dog-friendly. Complete with cohesive suite of print and digital assets in 2 colour-way variations.
brief
Drawing inspiration from the playful and clean Bridgey brand, the dog-friendly activation heroes a combination of imagery and hand-drawn illustration. The hero Golden Retriever featured across both design variations is a strong symbol of love and affection we feel from dogs, immediately drawing attention to the vibrant asset. The custom illustration overlay features fun, simple animation that feels personalised and warm like the Bridgey local community. The orange and blue colourways contrast enough to create a point of different and variation in content posted online, yet compliment one another seamlessly. Through colour, typography and illustration style, a unified sense of identity marries both print and digital collateral.
creative direction
